Theories of Typography
Theories
of Typography
According to
Bob Carter, Ben Day, and Philip Meggs, typography is a visual form of communication (2007, p.1). Instead of an illustration, typography is a communication media
through visible language.
Philip B. Meggs (1992, p.41) pointed out that in
the past time, words are more
powerful than images. Images used to illustrate and interpret
the words. Nevertheless, in a historical reversal, words are
often used to imply and sharpen
the image.
Text can be
a powerful media to describe and
imply an image. A type
has a power to specify a meaning of an image, therefore,
when the viewer read the type with the specific meaning of the image, they
cannot interpret the image they see freely.
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